From the archive, October 2016: a series of corporate advertisements for Asset Management One published weekly in the Nihon Keizai Shimbun (Nikkei).

Launched together with the company's founding, this campaign filled the newspaper pages week after week.

A Weekly Advertisement Series in the Nikkei

Following the launch in October 2016, a different kanji character expressing the company's vision covered a full page of the newspaper every week.

I had the privilege of writing this entire series.

A Weekly Message in Calligraphy

The characters included:

• 1 (One) – The beginning
• 信 (Shin) – Trust
• 熱 (Netsu) – Passion
• 挑 (Idomu) – Challenge
• 解 (Kai) – Solution
• 動 (Dou) – Action
• 唯 (Yui) – Unique

Delivering a Strong Message Through Shodo

During that period, I would rush to the newsstand every week to buy copies of the Nikkei.

Seeing the ink splashes and the energy of the brush reproduced on the newspaper page was a thrill every time.

Thanks to the wonderful creative team, we were able to deliver a strong message through the power of shodo.

You can find more of my title and advertisement work on the LOGO DESIGN page.

For inquiries about title calligraphy for advertising or print, please feel free to contact me.